The studio

PURE doesn’t just create kitchens, bathrooms, living rooms and storage units, we redefine them. Our craftspeople harness their passion for meticulous design to work with you, your needs and your budget, from first draft to beautiful finish.

Our affinity for elegance, functionality, and innovative, top-tier materials naturally leads us to iconic Italian manufacturers. At the forefront of the latest trends, these designers offer the perfect balance between the practical and the aesthetic. Their ease in playing with shapes, colours and materials, and the attention they pay to every detail, inspires us to no end. 

At PURE, our strength lies in the ability to adapt Italian design to local realities. More specifically, to your reality. Thanks to the skills and know-how of our experts, these European solutions are intelligently integrated into your daily life, always attentive to the needs of your lifestyle. And the best part is, you get the best of both worlds: ingenuity and creativity from here, with craftmanship, elegance and refined design that can only come from Italy.

Whether you are an architect or an individual, live in a townhouse in St-Henri or a downtown Penthouse, you have exclusive access to a rare breed of high-end suppliers and highly talented collaborators. And if your project involves a heritage space, you can rest easy knowing that we will establish the link between past and present with reverence and passion.


In addition to university degrees in design or architecture, all team members have a comprehensive, intuitive understanding of prestigious projects. It is this innate sensibility for design and ability to elevate the art of living that our customers covet and appreciate.


Carl Lapointe, Interior designer

As an interior designer specializing in the integration of European furniture designs, Carl’s portfolio is renowned for the extent of its quality, precision and visual impact.

After a few years in business, he was entrusted with the artistic direction and interior design of the Unity 2 real estate project on Viger Street in Montreal. As a testament to his talents, the ultra-contemporary residential complex received the Governor General of Canada’s award in 2006.

A year later, Carl joined the team at Eurosystems, a Quebec firm specializing in furniture imports endorsed by leading Italian designers. For three years, he immersed himself in the intricacies of European expertise, a true measure of quality and design in manufacturing.

Emboldened by thirteen years of experience acquired in Quebec and abroad, Carl founded PURE in 2011. By harnessing his passion, multidisciplinary skills, talent and thorough knowledge of the Quebec market, he aims to “promote the exceptional quality of European furniture and utilize my fine-tuned design sensibilities to offer exceptional kitchens, storage systems and integrated furniture that reflect my vision. Above all, my prevailing objective is to deliver results that exceed our customer’s high expectations every time.”